PLAYFAN
PlayFan was a social network focused on connecting people through vProfile (Video Profile) that worked as an introduction of themself. I worked alongside the Project Owner to conceptualize and build the idea based on the business's goals and requirements. I developed the identity and created the visual guidelines to build the product, as well as, I was responsible for user experiences and user interface design. In addition to managing the design team.
My work
Work alongside the Project Owner and development team to define the product concept and features.
Responsible for leading the design vision of the PlayFan app.
Collaborate with the development team to create user flows.
Create wireframes to validate the information architecture.
Design the user interfaces (high fidelity) on Illustrator.
Develop PlayFan identity.
Create guidelines to maintain visual coherence throughout the app.
Manage the design team.
Carrying out usability tests.